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Live Every Drop

DWAYNE JOHNSON REVEALS INSPIRING LIFE LESSONS IN NEW VOSS CAMPAIGN, “LIVE EVERY DROP”

By offering a glimpse into Johnson’s daily demanding schedule, the VOSS Water investor and advisor reminds us the life you envision isn’t just handed to you.

What

“I’ve come to learn over the years that the life you envision isn’t just handed to you. It’s created and earned,” shares global superstar and entrepreneur Dwayne Johnson in the newest VOSS Water campaign “Live Every Drop.” In the newly released campaign video, Johnson reveals his own life lessons by giving audiences an intimate, behind the scenes glimpse of how he puts in the work to defy limits every day. Whether it’s on the go, at the office or taking a moment to play with his French Bulldog Hobbs, Johnson exemplifies the mentality that you get out of life what you put in. As a long-time VOSS loyalist, Johnson showcases both the relatable and aspirational moments of life and the success that comes when you put in the work.

Why

By showcasing stolen moments of Johnson’s day-to-day outside the spotlight, “Live Every Drop” elegantly offers a behind-the-scenes look at all of the work, play and determination that make up the pieces of a life extremely well-lived. With each glimpse into the everyday and incredibly rewarding aspects of true hard work and commitment, Johnson inspires consumers to give more within their own lives, to get the most in return.

"I’ve come to learn over the years that the life you envision isn’t just handed to you. It’s created and earned."

Who

“Live Every Drop” stars global superstar, entrepreneur and VOSS Loyalist Dwayne Johnson with cameos by Johnson’s French Bulldog Hobbs.

When

“Live Every Drop” debuts on Monday, August 5, 201

Where

“Live Every Drop” can be seen via large-scale, outdoor, digital and social media platforms throughout major markets in the United States.

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