Our Story

Over 20 years ago, VOSS was born in Norway, a country known for fresh air, untouched natural resources, modern elegance and high standards of quality. VOSS quickly became known and admired for our sleek, beautiful exterior, making it perhaps the most iconic and recognizable water bottle ever. But that beauty on the outside has always reflected the beauty of what is on the inside of every bottle.

As VOSS continues to evolve and bring new hydration experiences to the market, the highest standard of quality remains unchanged as well as our commitment to sustainability. So, go ahead and keep loving us for our outer beauty… But also appreciate the beauty on the inside including naturally pure, crisp, refreshing still water, the finest and most flavorful sparkling, and the new enhanced VOSS+ line.

Sustainability

Born of Norway where sustainability is not just an idea but truly a way of life, VOSS is dedicated to reducing our impact on the environment while always delivering the highest quality water available. Our efforts include package optimization, carbon footprint reduction and water source stewardship.

Package Optimization

Driven by a commitment to sustainability since our unique glass-bottle origin, VOSS has a goal to only utilize glass, aluminum and 100% recycled PET by 2025.

FROM THE START

FROM THE START

VOSS came to market with its iconic glass bottle package – a rare alternative to plastic.

2018

2018

Initiated efforts to reduce the amount of plastic in our bottles with over 12% reduction to date

2019

2019

Launched sparkling flavored water in sleek aluminum cans for improved recyclability

2020

2020

Introduced Voss+ enhanced waters in 100% recycled PET bottle

2021

2021

Expanding 100% recycled PET bottle across EU market

2022

2022

Expanding 100% rPET in Australia and Middle East

Carbon Footprint Reduction

Carbon footprint reduction is a critical element of minimizing our impact with steps taken at every stage of our production process to make a difference.

We have made investments in our plant to enable it to operate with 100% renewable energy.

We have implemented a plant recycling program for all solid waste resulting in 90% landfill avoidance.

Our journey to radically reduce our impact includes identifying suppliers and water sources closer to our customers that match our high standards of quality and pure, crisp, distinct taste.

Water Source Stewardship

We take great care in protecting our water sources because without them, there is no VOSS. We have developed long and enduring relationships with key partners including our source manager and hydrogeologist team who have been with us from the beginning.

Corporate Responsibility

VOSS recognizes the profound need for clean, pure water as a vital component for healthy living. It is our mission to ensure that VOSS is there to help provide clean drinking water during times of crisis to those who need it most. In the past year, VOSS has proudly donated and delivered over 1 million bottles of water

Corporate Responsibility